foundations & dreams

In distant land far, far away in amery, wi…or maybe not


On Target Sports LLC was founded in Spring of 2011 surrounding the passion for the AR15 platform, it’s highly recognized adaptability, and currently popularity.  Starting in 2011 with just a table of merchandise at gun shows we’ve seen significant growth in our company.  In Summer of 2015 we made the decision to seek continue to build upon our dream of eventually opening a retail location.  Late in 2015 we found the location that today we call home- On Target Sports LLC, 107 Power St in Amery WI.  We located the perfect marriage of location and good people when we decided to build our store inside Anchor Point Archery in Amery at the 107 Power St address.  With Anchor Point Archery already having customers that enjoy hunting, archery and the great outdoors how much better can it get when you add a gun store to the location?!?          


Our mission

the future and who we are.

Our goals for the future remain our founding principals. We want to bring you the best Guns, Gear and Ammo at the best price. All of these key factors along with customer service that we believe is better than any big box store can provide. Whether you are buying your first hunting rifle, purchasing a carry pistol, building your 100th AR or going on a guided trip we are just as excited to help you find what you are looking for.  Just have a question?  Stop in and let us help you.  


“serious copywriting chops and a fabulous sense of humor”

importance of community

Giving back


The small town of Amery WI was originally named Big Dam and was built around the lumber industry.  While the landscape is dotted with a main street of nostalgic 18th and 19th century buildings of days gone by the town still has that classic small town America feel to it.  Amery’s currently offers several great parks, picturesque views and fishing in many of our great lakes in the area.  

We believe that giving back to our community is an important virtue.  On Target Sports donates and participates via Amery PD’s Kop’s & Kids Golf Scramble.  We’ve made several anynomus donations to local charities.  

We are proud to support our local Police Dept, Fire Dept, EMS, Military and this great country we call America.  When you stop in our shop the first thing you’ll see is a large American Flag that dawns our back wall.  Together We Stand.